Immersive Tech Lab 
Immersive technologies: virtual-, augmented- and mixed reality

The digital transformation is irreversible, rapid and has changed much over the past decade. Artificial intelligence (AI) plays a key role in digitisation and has endless applications. It is expected to have a massive socio-economic impact, and it relates to many challenges we are facing. The Erasmus University, the Erasmus medical centre and the Delft University of Technology joined to study together how we can contribute to these challenges in society and health care ‘with’ and ‘in’ AI, and how the global scientific world can take a permanent leading role in this field.

Convergence AI, Data & Digitalisation currently has two Convergence AI Labs, the Feminist Generative AI Lab and the Immersive Tech Lab.

Immersive technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), can transform how we perceive, interact, and communicate with the world and each other.

“With the Immersive Technology Lab, we want to help unlock more of the potential of immersive Technologies, by exploring fundamental questions and innovative application contexts. Our goal is to gain insights that are generally applicable, while simultaneously opting for concrete outcomes that can make a difference in this domain. In this way we want to build a basis for long-term effectiveness and sustainability of the lab. This requires a multidisciplinary setup, enabled by the collaboration of researchers from Erasmus and Delft, who cover a large spectrum of expertise.”

Prof. Dr. Ting Li: Professor of Digital Business, Rotterdam School of Management

Prof. Dr. Elmar Eisemann: Professor of Computer Graphics and Visualization, Delft University of Technology